About this site

Rank and Convert is a publication by Gabriel Bertolo, founder of Radiant Elephant and a leading voice in SEO, Generative Engine Optimization, and conversion-focused web design.

Every article covers the strategies, tactics, and real-world case studies that help businesses rank higher in Google, appear in AI-generated search results on platforms like ChatGPT and Google AI Overviews, and convert that traffic into measurable revenue.

Topics include search engine optimization, local SEO, Generative Engine Optimization (GEO), AI SEO, conversion rate optimization, WordPress web design, Google Ads, and the intersection of design and organic search performance.

Gabriel has been featured in Forbes, Entrepreneur, Business Insider, HubSpot, and Shopify, and brings 13+ years of owner-led agency experience to every piece published here.

No fluff. No recycled takes. Just practical strategy from someone who does this work every day.

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